Creative Mindworks, a full-service integrated advertising agency in Miami has been awarded the Communicator Award for their work on behalf of client Gastro Health Lite. The agency won the award in the Print Advertising category. The competition consists of over 1,000 entries each year.

“For the first time ever, CMW has brought home a Communicator Advertising Award,” said Lizette Fernandez, president and CEO of Creative Mindworks. “Our expertise in creating impactful and graphic communications materials is reinforced by receiving this distinction. Receiving a Communicator is a true honor.”

CMW’s winning entry, “Ice Cream”, was part of their effort to publicize Gastro health’s nutritional education and weight loss program. It was inspired by the need to show how eating healthy food can be just as fun as eating “junk” food.

The creative team was asked to create a visually arresting ad that could be understood immediately and work as well on a billboard as in print.

The resulting ad, an ice cream cone with a head of lettuce on top, over a neon pink background captures the reader’s attention instantly and immediately communicates the idea of making healthy food fun.

“The print piece makes an impact, highlighting color and concept,” Fernandez said in a statement. “It reveals the kind of work we are capable of at Creative Mindworks and proves that we deliver quality creative for our clients.”

In the past, you controlled your reputation. You worked hard, did a good job and word of mouth took care of the rest. With the advent of the digital age, things changed fast. Today, online reviews have replaced word of mouth and one bad review can be seen by hundreds or even thousands over time.

What is reputation management?

Online Reputation Management involves a variety of approaches and strategies including reputation monitoring, SEO, PR and more. The most commonly employed strategies include:

– Monitoring your reputation online in realtime, often using third party or proprietary listening tools and crafting an effective, counterbalancing response.
– Publishing positive content that is SEO trusted and has authority according to Google.
– Optimizing existing positive content
– Creating a social media presence to generate positive info.
– Getting negative reviews deleted when possible/appropriate by search engines/websites
– Working with your customers to add positive reviews and to retract negative ones.

Businesses that need reputation management

Nowadays, every business needs Online Reputation management (ORM). Doctors, lawyers, dentists, small businesses, accountants, contractors and even job seekers can be harmed by online comments and reviews about them. Most consumers search online for reviews, information and opinions about a product or service before they buy. A positive online reputation can be worth more to a business than an ad campaign.

70% of HR staff have denied a job to an applicant based on online searches.

80% of consumers say that online search results influence their buying decision.

46% of internet users search to learn information about people from their past.

60 % of consumers surveyed said they would change their mind after reading 1-3 negative reviews about a product or service.

Get Proactive Today
Managing your online reputation begins with learning what kind of reputation you have in the first place. That means a thorough audit by a knowledgeable and experienced Reputation Management Service such as Creative Mindworks. We have the know-how and technology tools needed to listen to your customers across the web and to answer them in constructive, positive ways. We have experience transforming negative reputations into positive ones that drive sales and let you focus on your primary business. Call the experts at Creative Mindworks today and take the first step in managing your online reputation today.