Do not let all the hard work you put into social media marketing end up working against you. Social media can force customers away just as easy as it can pull them towards you. There is nothing more annoying than a company that overly promotes. Put yourself in the shoes of the customer, how would you feel if every time you went on your favorite social media site someone bombarded you with nothing but ads and products.  Connect with your customer and take this chance to see what they want, communicate with them. Do not run from negative comments or reactions by attempting to delete them. Either respond or try to find a solution if not let it be… their will always be people who will not like something you do.
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