About Lizette
Lizette has spent her career helping South Florida developers do one thing: sell out. Before Creative Mindworks, she was Director of Marketing and Closing Operations for Compson Development and, before that, Marketing and Advertising Director for Crescent Heights, managing multimillion-dollar budgets for two of the region’s largest residential developers through the 1990s.
She has sat on the developer’s side of the table and run the closing process, so the agency’s work is built around absorption targets and closing dates, not just campaigns: brand and positioning, 3D renderings and floor plans from CAD, pre-sales sequences, digital campaigns, and proprietary tools that track absorption velocity.
Projects under her direction include Park Grove, Atlantic 15 and The Grove Resort & Water Park, alongside hospitality, healthcare and consumer brands such as Carnival, Deauville Beach Resort and IMUSA.
A lifetime member of the Builders Association of South Florida, she has served on its board for more than 20 years. She studied business and marketing at Miami Dade College and is fluent in English and Spanish.